Dr. Q

Introducing Dr. La Quita D. Frederick

I am Dr. La Quita Frederick, known by many as Dr. Q, and my perspective spans college athletics, professional sports, higher education, and the business of sport nationally and globally. The business of sports is my passion, my purpose, my platform.

For over 15 years, I was a marketing, communications, and events executive in the sports industry accumulating experience with the NBA, MLB, NCAA, MLS, WNBA, ESPN, Division I and II college athletics including Power Four conferences/ universities, as well as ancillary, special, and tent pole events, and more.

Then, I pivoted to higher education, first as a professor, then director, and also senior leadership for the next decade, including almost five years as Faculty Director and Associate Professor of the Practice for Georgetown University’s Sport Industry Management Masters of Professional Studies program. It’s also been my pleasure to serve as a professor at Lasell University (Boston), Loyola Universidad Andalucia (Seville, Spain), Saint Peter’s University (Jersey City), and St. John’s University (New York City).

I know the sports business from the inside out, along with the brands and businesses, agencies and organizations, leagues and teams as well as the executives and leaders working adjacent to and/or within the industry. I’m interested in what every perspective reveals and what becomes possible with a matrix mindset merges with kaleidoscope vision.

With 25+ years of broad and diverse experience, I founded The Qolosseum™, a strategy arena and design theater for the business of sport and centering basketball. My perspectives have been featured in ABC News (Sydney, Australia), Fast Company, Forbes, NPR, PBS NewsHour, Reuters, Sports Business Journal. I’ve shared my experience, expertise, and insights via classrooms, conversations, panels, podiums, and stages.

Given the opportunity, I will educate, empower, and enlighten others by exploring the questions worth asking and following the answers somewhere interesting. I bring questions with substance, stories with swag, and insights that surprise us all. My signature talks span leadership, strategy, sports, culture, creativity, and the consequential questions connecting them. One is The MVP Code™. I reflected upon three letters everybody recognizes as Most Valuable Player and then reimagined a new Mission, Vision, and Purpose (pun intended). Then, I asked the acronym to carry some weight.

Whether speaking or teaching, I want people to leave with something they can recognize as their own: a clearer read of the world they operate in, a question they’re willing to keep asking, a definition of winning only they could compose for themselves from answers within. The end game is always a Standard of One.