Dr. La Quita Frederick

Meet Dr. Q

Founder + Chief MVP Officer, The MVP Lab

Dr. Q is a powerhouse at the intersection of leadership development, strategic branding, and the world of sports. As the founder and Chief MVP Officer of The MVP Lab, she collaborates with athletes, coaches, and executives as well as organizations and teams to leverage their Mission, Vision, and Purpose for impact and influence.

With over 25 years of leadership across professional sports, college athletics, and higher education, Dr. Q inspires others to lead, to play, and to win—on their terms: their life, their game, their way. Known for harnessing the superpowers of imagination, innovation, and inspiration, she unleashes distinctive, high-impact strategies that elevate and empower individuals and organizations to become their own MVPs.

An award-winning executive whose influence spans the front offices of sports and the classrooms of higher education, Dr. Q has captivated audiences around the world as a keynote speaker and visiting lecturer. Her expertise and insights have been featured in premier outlets including ABC Australia, Forbes, Fast Company, Sports Business Journal, and The Washington Post amongst others.

Dr. Q deftly blends imagination, innovation, and inspiration to ignite Mission, illuminate Vision, and inspire Purpose—one leader, one brand, and one experience at a time.